Becoming PHINA

If you've passed by recently, you'll have noticed the scaffolding.

While our transition from Jeffreys Interiors to PHINA is taking shape, it's not just our brand that's evolving. Our building is too.

Fresh paint colours, new wallpapers, carefully chosen furniture. Piece by piece, we're creating a space that feels more reflective of who we are today and where we're headed next.

A space that's warm, welcoming and creative. One designed to spark conversation, inspire ideas and make everyone who walks through the door feel at home.

For now, consider this a glimpse behind the curtain. A moment in the process. Proof that meaningful change does not happen overnight, but when it does happen, it is worth building carefully.

We're excited to share more as PHINA continues to take shape.